BCIS/BBA/BBA-BI 8th Semester - Spring 2012
Apex College Careers
careers@apexcollege.edu.np
Dear All,
3 attachments —
Level: Bachelor
|
Semester - Fall
|
Year : 2010
|
Program: BBA
|
Full Marks: 100
|
|
Course: Marketing Communication
|
Time : 3hrs.
|
|
Candidates are required to
give their answers in their own words as far as practicable.
|
||||
The figures in
the margin indicate full marks.
|
||||
Attempt all the questions. |
||||
1.
|
Define
Marketing communication. Explain the hierarchy of communication effects.
|
10
|
||
2.
|
Explain McGuire’s Information
processing model.
|
10
|
||
3.
|
What is miscommunication? Describe
elements of communication mix.
|
10
|
||
4.
|
Define term print media and digital media advertising. Explain in
detail stages in producing TV advertisement.
|
15
|
||
5.
|
Explain the
merit and demerits of print Media advertising.
OR
Why animation
is popular among children? Give two examples of animation based
advertisements?
|
5
|
||
6.
|
Explain the
concept and methods of public relation and describe the hierarchy of
organizational needs.
|
10
|
||
7.
|
What is internal and international public
relation? Explain the role of staff and public in public relation.
|
10
|
||
8.
|
Define sales
promotion. Explain the types of sales promotion.
|
10
|
||
9.
|
If as an event manager you are requested to
plan Business exhibition, how will you plan and manage your exhibition
stand?
|
10
|
||
10
|
Write
Short Notes: (any five)
1)
Database and direct marketing
2)
Joint promotion (give example)
3)
Word of mouth PR
4)
Outdoor advertising
5)
Corporate identity
6) Radio advertising
|
10
|
||
Level: Bachelor
|
Semester - Fall
|
Year : 2010
|
Program: BBA
|
Full Marks: 100
|
|
Course: Marketing Communication
|
Time : 3hrs.
|
|
Candidates are required to
give their answers in their own words as far as practicable.
|
||||
The figures in
the margin indicate full marks.
|
||||
Attempt all the questions. |
||||
1.
|
Define
Marketing communication. Explain the hierarchy of communication effects.
|
10
|
||
2.
|
Explain McGuire’s Information
processing model.
|
10
|
||
3.
|
What is miscommunication? Describe
elements of communication mix.
|
10
|
||
4.
|
Define term print media and digital media advertising. Explain in
detail stages in producing TV advertisement.
|
15
|
||
5.
|
Explain the
merit and demerits of print Media advertising.
OR
Why animation
is popular among children? Give two examples of animation based
advertisements?
|
5
|
||
6.
|
Explain the
concept and methods of public relation and describe the hierarchy of
organizational needs.
|
10
|
||
7.
|
What is internal and international public
relation? Explain the role of staff and public in public relation.
|
10
|
||
8.
|
Define sales
promotion. Explain the types of sales promotion.
|
10
|
||
9.
|
If as an event manager you are requested to
plan Business exhibition, how will you plan and manage your exhibition
stand?
|
10
|
||
10
|
Write
Short Notes: (any five)
1)
Database and direct marketing
2)
Joint promotion (give example)
3)
Word of mouth PR
4)
Outdoor advertising
5)
Corporate identity
6) Radio advertising
|
10
|
||
source: www.visionapexcollege.blogspot.com
Day 6:45-8:00 8:00-8:30 8:30-9:45 9:45-11:00 SUN Service MarketingGuna Kumar Shrestha Break Strategic Management IPrakash Shrestha Investment DecisionsDilli Sharma MON Corporate Financing DecisionsDr Ramji Gautam Break Marketing CommunicationSantosh Thapa Project Hour TUE Service MarketingGuna Kumar Shrestha Break Strategic Management IPrakash Shrestha Investment DecisionsDilli Sharma WED
Corporate financing DecisionsDr Ramji Gautam Break Marketing CommunicationSantosh Thapa Library Hour THU
Service MarketingGuna Kumar Shrestha Break Extra Class
Investment DecisionsDilli Sharma FRI Corporate financing DecisionsDr Ramji Gautam Break Marketing CommunicationSantosh Thapa Strategic Management Prakash Shrestha