Logistics and Supply Chain Management

MKT 113 - BBA, Specialization, Marketing

Course Objectives:

This course aims to provide students with the knowledge of logistics and supply chain management in order to develop their skills in linking the marketplace, distribution network, and the manufacturing process and establishing effective logistics system.

Course Contents:

1. Introduction                                                                                                          6 hours

Concept of marketing logistics, Competitive advantage: concept and gaining competitive advantage thourough logistics. Mission of logistics management, Supply chain and competitive performance

2. Logistics Environment                                                                                          8 hours

Changing logistics environment, Customer service, concept, components, and importance of customer service; Customer retention, Service-driven logistic system; Setting customer service priorities and service standards

3. Logistics Costs                                                                                                     8 hours

Total cost analysis. Principles of logistics costing, The bottom line approach. Shareholder value, customer profitability analysis, and direct product profitability. Cost drivers and activity based costing.

4. Logistics Performance                                                                                       10 hours

Benchmarking the supply chain: concept, benchmarking the logistics process, supply chain process mapping, supplier and distributor benchmarking, setting the benchmarking priorities, and logistics performance indicators

5. Strategic Issues in Logistics                                                                              11 hours

Time based competition. Lead time. Logistics pipeline management. Logistics value engineering. Lead time gap. Just in time logistics: the Japanese philosophy, implications for logistics. Quick response logistics: concept, vendor managed inventory, logistics information system, production strategies for quick response

6. Supply Chain Management                                                                                    5 hours

Concept. Logistics vision and problems with conventional organizations, Logistics organization: vertical and horizontal organizations

Text Book

1. Martin Chouristopher: Logistics and Supply Chain Management, Pitman Publishing/ Pearson Education

Reference Book

1.       G. Raghuram and N. Rangaraj: Logistics and Supply Chain Management: Cases and Concepts, Macmillan India Ltd