SOC 101.3 (Credit hours 3)
Sociology
BBA, Second Year, Third Semester
Course Objective
This course aims to provide students with the basic concepts of sociology along with the knowledge about cultural and social institutions and processes.
Course Content
1. Introduction to Sociology 4 hours
Meaning of sociology, Nature of sociology, Methods of sociology (Scientific methods and limitations, Sociology as a science), Subject matter of sociology
2. Theories 8 hours
Meaning of perspective and their uses in sociology, Major theoretical perspectives of sociology: Functionalist, Conflict and Interactions: Basic assumptions their strength and weakness. Relationship of business management with social sciences (Sociology/ anthropology)
3. Basic Concepts in Sociology 14 hours
Society: meaning, nature and types (Pre-industrial and industrial society), Community: meaning and nature. Culture: meaning, characteristics and functions, Cultural contents (Material and non material culture) and Elements of culture (Norms values, beliefs, knowledge, technology, signs ). Group: meaning, nature, importance, and classification of groups (Primary and secondary) and factors enforcing group formation. Organization: meaning, nature, formal organization and Weber's bureaucracy. Social institutions: meaning, nature, functions and types (primary and secondary)
4. Basic social institutions 10 hours
Marriage: meaning, characteristics, function and types (Monogamy, polygamy, endo and exogammy), factors effecting marriage (Industrialization, organization, education, legislation). Family: meaning, characteristics, types (Nuclear and joint, patriarchal and matriarchal, functions, nuclearization and changing functions of family. Kinship: meaning, rule of descent, kinship usages (Rule of avoidance and joking relationships)
Education System: meaning of education, function of education (Functionalists view and conflict view). Religion: meaning (Religion as a system of beliefs and practices), sacred and profane, functions of religions (functionalist and conflict approach). Political system: meaning and basic features of democracy and totalitarianism, meaning and functions of welfare state. Economic System: capitalism and socialism, meaning and basic features with their strengths and limitations.
5. Socialization 3 hours
meaning of socialization, Primary socialization (Theory of Frued, Mead, Cooley and Piaget), Agents of socialization, Impact of man on society and impact of society on man. Personality: meaning, static and dynamic nature of personality, factors determining personality (Biological and environmental i.e socio-cultural)
6. Social Stratification: 3 hours
Meaning of social differentiation, inequality and social stratification. Nature and types of social stratification (meaning and characteristics of caste, class, ethnic and gender inequality with reference to Nepal)
7. Social Control 3 hours
Crime and deviance: meaning and their differences. Merton's type of Anomie.
Concept of social sanction, conformity, meaning and nature of social control, types of social control (formal and informal): Agencies of social control (formal and informal i.e law, education, coercion, norms and values, religion)
8. Social Change 3 hours
Meaning, nature, causal factors (population, social organization, environment, technology) and Conflict approach to social change.
Text book
1. Shankar Rao, C.N.: (2000), Sociology: Primary Principles (3rd edition). New Delhi: S. Chand & Company.
References
1. Calhoun, Light, Keller: Sociology (6th ed.). New York: McGraw Hill.
2. R.M Mac Iver and C.H. Page, Society: An introductive analysis
3. M. Heralamabous with RM Held, Socialogy:Themes andPerspectives
4. Rishikeshav Raj Regmi: The essentials of Sociology
Nov 27, 2009
Management Accounting_Syllabus
ACC 103 (Credit hours 3)
Management Accounting
BBA, Second Year, Third Semester
Course Objectives:
This course aims to provide an understanding of cost and cost behavior and an ability to use cost information for planning and control decision.
Course Contents:
1. Introduction 4 hours
Concept, scope and objectives of managerial accounting, changing role of management process in a dynamic business environment; managerial versus financial accounting, managerial accountant in an organization, controllership accounting responsibility and limitation, managerial accounting as a career.
2. Basic Cost Management, Allocation and Product Cost Determination 9 hours
Cost concepts, manufacturing costs flows, products costs in service industry, firms and non-profit organization
Cost behavior patterns, variable cost and fixed costs, direct, controllable and uncontrollable costs, opportunity costs sunk costs, differential costs marginal and average costs; cost estimation; product cost definition for manufacturing , service and retail industries; need for accurate determination of product costs, target analysis; analyzing cost to activities.
3. Income Recognition, Measurement and Reporting 3 hours
Absorption and variable costing, reconciliation under absorption and variable costing
4. Cost-Volume-Profit Analysis 10 hours
Assumptions behind breakeven analysis, breakeven formula derivation and significance, profit volume graph and its usefulness, contribution margin and its interpretations, goal setting and breakeven analysis, multiple products and breakeven rules, cost structure and operating leverage, introduction to activity-based costing.
5. Planning and Control Systems 10 hours
Budgeting and profit planning, master budgeting, cash budgeting, flexible budgeting, concept of responsibility accounting.
6. Alternative Decision Making 6 hours
Make or buy, drop or continue, accept or reject a special offer, replacement of assets
7. Capital Expenditure Decisions 6 hours
Concept of present value, discounted, cash-flow analysis, methods for making investment decisions.
Text Books:
1. Hilton, Ronald W: Managerial Accounting. Tata McGraw-Hill
Reference Books:
1. Horngreen, Charles T., Gary L. Sundem, and William O. Stratton: Introduction to Management Accountancy, Prentice-Hall of India.
2. Bajracharya, Ojha, Goet, Sharma: Management Accounting in Nepal, Asmita Publishers, Kathmandu, 2005.
Management Accounting
BBA, Second Year, Third Semester
Course Objectives:
This course aims to provide an understanding of cost and cost behavior and an ability to use cost information for planning and control decision.
Course Contents:
1. Introduction 4 hours
Concept, scope and objectives of managerial accounting, changing role of management process in a dynamic business environment; managerial versus financial accounting, managerial accountant in an organization, controllership accounting responsibility and limitation, managerial accounting as a career.
2. Basic Cost Management, Allocation and Product Cost Determination 9 hours
Cost concepts, manufacturing costs flows, products costs in service industry, firms and non-profit organization
Cost behavior patterns, variable cost and fixed costs, direct, controllable and uncontrollable costs, opportunity costs sunk costs, differential costs marginal and average costs; cost estimation; product cost definition for manufacturing , service and retail industries; need for accurate determination of product costs, target analysis; analyzing cost to activities.
3. Income Recognition, Measurement and Reporting 3 hours
Absorption and variable costing, reconciliation under absorption and variable costing
4. Cost-Volume-Profit Analysis 10 hours
Assumptions behind breakeven analysis, breakeven formula derivation and significance, profit volume graph and its usefulness, contribution margin and its interpretations, goal setting and breakeven analysis, multiple products and breakeven rules, cost structure and operating leverage, introduction to activity-based costing.
5. Planning and Control Systems 10 hours
Budgeting and profit planning, master budgeting, cash budgeting, flexible budgeting, concept of responsibility accounting.
6. Alternative Decision Making 6 hours
Make or buy, drop or continue, accept or reject a special offer, replacement of assets
7. Capital Expenditure Decisions 6 hours
Concept of present value, discounted, cash-flow analysis, methods for making investment decisions.
Text Books:
1. Hilton, Ronald W: Managerial Accounting. Tata McGraw-Hill
Reference Books:
1. Horngreen, Charles T., Gary L. Sundem, and William O. Stratton: Introduction to Management Accountancy, Prentice-Hall of India.
2. Bajracharya, Ojha, Goet, Sharma: Management Accounting in Nepal, Asmita Publishers, Kathmandu, 2005.
Management Accounting_Syllabus
ACC 103 (Credit hours 3)
Management Accounting
BBA, Second Year, Third Semester
Course Objectives:
This course aims to provide an understanding of cost and cost behavior and an ability to use cost information for planning and control decision.
Course Contents:
1. Introduction 4 hours
Concept, scope and objectives of managerial accounting, changing role of management process in a dynamic business environment; managerial versus financial accounting, managerial accountant in an organization, controllership accounting responsibility and limitation, managerial accounting as a career.
2. Basic Cost Management, Allocation and Product Cost Determination 9 hours
Cost concepts, manufacturing costs flows, products costs in service industry, firms and non-profit organization
Cost behavior patterns, variable cost and fixed costs, direct, controllable and uncontrollable costs, opportunity costs sunk costs, differential costs marginal and average costs; cost estimation; product cost definition for manufacturing , service and retail industries; need for accurate determination of product costs, target analysis; analyzing cost to activities.
3. Income Recognition, Measurement and Reporting 3 hours
Absorption and variable costing, reconciliation under absorption and variable costing
4. Cost-Volume-Profit Analysis 10 hours
Assumptions behind breakeven analysis, breakeven formula derivation and significance, profit volume graph and its usefulness, contribution margin and its interpretations, goal setting and breakeven analysis, multiple products and breakeven rules, cost structure and operating leverage, introduction to activity-based costing.
5. Planning and Control Systems 10 hours
Budgeting and profit planning, master budgeting, cash budgeting, flexible budgeting, concept of responsibility accounting.
6. Alternative Decision Making 6 hours
Make or buy, drop or continue, accept or reject a special offer, replacement of assets
7. Capital Expenditure Decisions 6 hours
Concept of present value, discounted, cash-flow analysis, methods for making investment decisions.
Text Books:
1. Hilton, Ronald W: Managerial Accounting. Tata McGraw-Hill
Reference Books:
1. Horngreen, Charles T., Gary L. Sundem, and William O. Stratton: Introduction to Management Accountancy, Prentice-Hall of India.
2. Bajracharya, Ojha, Goet, Sharma: Management Accounting in Nepal, Asmita Publishers, Kathmandu, 2005.
Management Accounting
BBA, Second Year, Third Semester
Course Objectives:
This course aims to provide an understanding of cost and cost behavior and an ability to use cost information for planning and control decision.
Course Contents:
1. Introduction 4 hours
Concept, scope and objectives of managerial accounting, changing role of management process in a dynamic business environment; managerial versus financial accounting, managerial accountant in an organization, controllership accounting responsibility and limitation, managerial accounting as a career.
2. Basic Cost Management, Allocation and Product Cost Determination 9 hours
Cost concepts, manufacturing costs flows, products costs in service industry, firms and non-profit organization
Cost behavior patterns, variable cost and fixed costs, direct, controllable and uncontrollable costs, opportunity costs sunk costs, differential costs marginal and average costs; cost estimation; product cost definition for manufacturing , service and retail industries; need for accurate determination of product costs, target analysis; analyzing cost to activities.
3. Income Recognition, Measurement and Reporting 3 hours
Absorption and variable costing, reconciliation under absorption and variable costing
4. Cost-Volume-Profit Analysis 10 hours
Assumptions behind breakeven analysis, breakeven formula derivation and significance, profit volume graph and its usefulness, contribution margin and its interpretations, goal setting and breakeven analysis, multiple products and breakeven rules, cost structure and operating leverage, introduction to activity-based costing.
5. Planning and Control Systems 10 hours
Budgeting and profit planning, master budgeting, cash budgeting, flexible budgeting, concept of responsibility accounting.
6. Alternative Decision Making 6 hours
Make or buy, drop or continue, accept or reject a special offer, replacement of assets
7. Capital Expenditure Decisions 6 hours
Concept of present value, discounted, cash-flow analysis, methods for making investment decisions.
Text Books:
1. Hilton, Ronald W: Managerial Accounting. Tata McGraw-Hill
Reference Books:
1. Horngreen, Charles T., Gary L. Sundem, and William O. Stratton: Introduction to Management Accountancy, Prentice-Hall of India.
2. Bajracharya, Ojha, Goet, Sharma: Management Accounting in Nepal, Asmita Publishers, Kathmandu, 2005.
Macroeconomics_Syllabus
ECO 102.3 (Credit hours 3)
Macroeconomics
BBA, Second Year, Third Semester
Course Objective
This course aims to familiarize students with the overall economic system and basic concepts of macroeconomics.
Course Content
Module 1
Nature and Scope of Macroeconomics 3 hours
Meaning and Concept of macroeconomics; Basic issues in macroeconomics: unemployment, inflation, business cycles, and economic growth; Scope and importance of macroeconomics; Distinction and interdependence between microeconomics and macroeconomics
Circular Flow of Income and Expenditure 4 hours
Circular flow with saving and investment, Circular flow in a three-sector closed economy, Adding foreign sector: Circular flow in a four-sector open economy, Importance of the circular flow
National Income: Concept and Measurement 7 hours
Meaning and definitions of National income, Various concepts of National income: Gross Domestic Product / Output / Income, Gross National Product / Output / Income, Net Domestic / National Product, GDP/GNP/NNP at market price, GDP/GNP/NNP at factor cost, Real and Nominal GDP/GNP/NNP, Methods of computing/measuring GDP/GNP/NNP: Income method, Expenditure method, Value added method, Personal income, Disposable Income, and Per Capita Income, Difficulties in the measurement of National income, Importance of National income analysis.
Classical Theory of Employment 2 hours
Classical theory of employment and output, Summary of the classical model (including Say’s law and Quantity theory of money), Keynes's criticism of classical theory
Principle of Effective Demand 2 hours
Aggregate demand price, Aggregate supply price, Determination of effective demand, Importance of effective demand, Repudiation of Say's law and Full Employment Theory
Consumption Function and Saving Function 2 hours
Meaning of consumption function, Keynes's psychological law of consumption, Meaning and significance of Marginal Propensity to Consume (MPC) and Average Propensity to Consume (APC), Determinants of the consumption function, Measures to raise the propensity to consume, Saving function
The Investment Functions 3 hours
Meaning of capital and investment, Types of investment: Induced vs. Autonomous Investment, Determinants of investment, Marginal Efficiency of Capital (MEC), Marginal Efficiency of Investment (MEI); Relation between MEC and the MEI
Income Determination in Closed and Open Economy (Goods Market Equilibrium) 3 hours
Meaning and concepts goods market, Two-sector economy: Determination of the equilibrium level of income (Goods market equilibrium) with aggregate expenditure and aggregate output, Equilibrium with saving and investment, Equilibrium level of income in three-sector and four-sector economy.
The Concept of Multiplier 2 hours
Concept of multiplier: investment multiplier, government expenditure multiplier, tax multiplier, export multiplier, and import multiplier, working principle of the multiplier in simple two sector economy, Determination of multiplier in two-, three- and four-sector economy, Leakages of multiplier, Importance of multiplier.
Theories of Interest Rate (Money Market Equilibrium) 4 hours
Concept of money market, Classical theory of interest and its criticism, Loanable funds theory of interest and its criticism, Keynes's liquidity preference theory of interest
IS and LM Function: General Equilibrium of Product and Money Markets 4 hours
The product (goods) market, Deriving the IS Curve, The money market, Deriving the LM Curve, General equilibrium of product and money market with IS and LM curves, Shift in the IS and LM functions, Changes in general equilibrium, Simultaneous shift in the IS and LM function
Macroeconomic Equilibrium 2 hours
Derivation of aggregate demand curve (AD), Derivation of aggregate supply curve (AS), Equilibrium with AD-AS, change in macroeconomic equilibrium with shift in AD and AS
Theories of Inflation 5 hours
Meaning of inflation, measures of inflation: CPI, WPI, GDP Deflator, inflationary gap, Causes of inflation: Demand-pull inflation, Cost-push inflation, Mixed demand pull cost-push inflation, Effects of Inflation, The Phillips curve: The short-run relationship between unemployment and inflation
Business Cycles 1 hour
Meaning of business cycles (economic fluctuations), Phases of a typical business cycle: Recovery; prosperity; recession, and depression, Counter cyclical measures.
Fiscal and Monetary Policies 4 hours
Objectives, tools and policy measures in developing countries
Text Book
1. Mankiw, N. Gregory, (1997). Macroeconomics (3rd ed.), New York: Worth Publishers
References
1. Donbush, Rudiger; Fisher, Stanley; and Startz, Richard (2001); Macroeconomics (8th ed.), New Delhi: Tata McGraw Hill.
Macroeconomics
BBA, Second Year, Third Semester
Course Objective
This course aims to familiarize students with the overall economic system and basic concepts of macroeconomics.
Course Content
Module 1
Nature and Scope of Macroeconomics 3 hours
Meaning and Concept of macroeconomics; Basic issues in macroeconomics: unemployment, inflation, business cycles, and economic growth; Scope and importance of macroeconomics; Distinction and interdependence between microeconomics and macroeconomics
Circular Flow of Income and Expenditure 4 hours
Circular flow with saving and investment, Circular flow in a three-sector closed economy, Adding foreign sector: Circular flow in a four-sector open economy, Importance of the circular flow
National Income: Concept and Measurement 7 hours
Meaning and definitions of National income, Various concepts of National income: Gross Domestic Product / Output / Income, Gross National Product / Output / Income, Net Domestic / National Product, GDP/GNP/NNP at market price, GDP/GNP/NNP at factor cost, Real and Nominal GDP/GNP/NNP, Methods of computing/measuring GDP/GNP/NNP: Income method, Expenditure method, Value added method, Personal income, Disposable Income, and Per Capita Income, Difficulties in the measurement of National income, Importance of National income analysis.
Classical Theory of Employment 2 hours
Classical theory of employment and output, Summary of the classical model (including Say’s law and Quantity theory of money), Keynes's criticism of classical theory
Principle of Effective Demand 2 hours
Aggregate demand price, Aggregate supply price, Determination of effective demand, Importance of effective demand, Repudiation of Say's law and Full Employment Theory
Consumption Function and Saving Function 2 hours
Meaning of consumption function, Keynes's psychological law of consumption, Meaning and significance of Marginal Propensity to Consume (MPC) and Average Propensity to Consume (APC), Determinants of the consumption function, Measures to raise the propensity to consume, Saving function
The Investment Functions 3 hours
Meaning of capital and investment, Types of investment: Induced vs. Autonomous Investment, Determinants of investment, Marginal Efficiency of Capital (MEC), Marginal Efficiency of Investment (MEI); Relation between MEC and the MEI
Income Determination in Closed and Open Economy (Goods Market Equilibrium) 3 hours
Meaning and concepts goods market, Two-sector economy: Determination of the equilibrium level of income (Goods market equilibrium) with aggregate expenditure and aggregate output, Equilibrium with saving and investment, Equilibrium level of income in three-sector and four-sector economy.
The Concept of Multiplier 2 hours
Concept of multiplier: investment multiplier, government expenditure multiplier, tax multiplier, export multiplier, and import multiplier, working principle of the multiplier in simple two sector economy, Determination of multiplier in two-, three- and four-sector economy, Leakages of multiplier, Importance of multiplier.
Theories of Interest Rate (Money Market Equilibrium) 4 hours
Concept of money market, Classical theory of interest and its criticism, Loanable funds theory of interest and its criticism, Keynes's liquidity preference theory of interest
IS and LM Function: General Equilibrium of Product and Money Markets 4 hours
The product (goods) market, Deriving the IS Curve, The money market, Deriving the LM Curve, General equilibrium of product and money market with IS and LM curves, Shift in the IS and LM functions, Changes in general equilibrium, Simultaneous shift in the IS and LM function
Macroeconomic Equilibrium 2 hours
Derivation of aggregate demand curve (AD), Derivation of aggregate supply curve (AS), Equilibrium with AD-AS, change in macroeconomic equilibrium with shift in AD and AS
Theories of Inflation 5 hours
Meaning of inflation, measures of inflation: CPI, WPI, GDP Deflator, inflationary gap, Causes of inflation: Demand-pull inflation, Cost-push inflation, Mixed demand pull cost-push inflation, Effects of Inflation, The Phillips curve: The short-run relationship between unemployment and inflation
Business Cycles 1 hour
Meaning of business cycles (economic fluctuations), Phases of a typical business cycle: Recovery; prosperity; recession, and depression, Counter cyclical measures.
Fiscal and Monetary Policies 4 hours
Objectives, tools and policy measures in developing countries
Text Book
1. Mankiw, N. Gregory, (1997). Macroeconomics (3rd ed.), New York: Worth Publishers
References
1. Donbush, Rudiger; Fisher, Stanley; and Startz, Richard (2001); Macroeconomics (8th ed.), New Delhi: Tata McGraw Hill.
Business Statistics_Syllabus
STT 101.3 (Credit hours 3)
Business Statistics
BBA, Second Year, Third Semester
Course Objectives:
This course aims to provide students with a thorough understanding of descriptive and inferential statistical tools used in business decision making.
Course Contents:
1. Introduction 3 hours
Statistics and data, quantitative and categorical variables, fundamental elements of a statistical analysis
2. Data collection 4 hours
Sources of data, experimental research, survey research, questionnaire, data preparation- editing, coding, and transcribing
3. Tables and Charts 3 hours
Steam-and-leaf display, frequency distribution, relative frequency distribution, cumulative polygon, timeplots
4. Summarizing and Describing Numerical Data 6 hours
Measure of central tendency: mean, median, mode and mid-hinge. Measures of variation: range, inter quartile range, standard deviations, and coefficient of variations. Shape, five-number summary and box-and-whisker plot
5. Probability 7 hours
Basic concepts, counting rules, objective and subjective probability, marginal and joint probability, addition rule, conditional probability, multiplication rules, Bayes’ Theorem
6. Discrete Probability Distribution 6 hours
Random variables, mean and standard deviation of discrete random variables, mathematical expectation, binomial distribution, Poisson distribution
7. Continuous Probability Distribution 5 hours
Normal distribution and its applications, assessing normality, normal approximation of binomial and Poisson distribution
8. Estimation of Population Parameters 6 hours
Law of large numbers, central limit theorem, statistical confidence, confidence intervals, confidence for means and populations
9. Hypothesis Testing 8 hours
Testing of significance, p-value approach to hypothesis testing, connection between confidence intervals and hypothesis testing, comparing two means (two sample z and t- test procedures), comparing two proportions, power.
Text Books:
1. Levin, Richard I. And David S. Rubin: Statistics for Management, Prentice-Hall of India
2. Berenson, Mark L. and David M. Levine: Business Statistics: Concepts and Applications, Prentice-Hall, Inc
Business Statistics
BBA, Second Year, Third Semester
Course Objectives:
This course aims to provide students with a thorough understanding of descriptive and inferential statistical tools used in business decision making.
Course Contents:
1. Introduction 3 hours
Statistics and data, quantitative and categorical variables, fundamental elements of a statistical analysis
2. Data collection 4 hours
Sources of data, experimental research, survey research, questionnaire, data preparation- editing, coding, and transcribing
3. Tables and Charts 3 hours
Steam-and-leaf display, frequency distribution, relative frequency distribution, cumulative polygon, timeplots
4. Summarizing and Describing Numerical Data 6 hours
Measure of central tendency: mean, median, mode and mid-hinge. Measures of variation: range, inter quartile range, standard deviations, and coefficient of variations. Shape, five-number summary and box-and-whisker plot
5. Probability 7 hours
Basic concepts, counting rules, objective and subjective probability, marginal and joint probability, addition rule, conditional probability, multiplication rules, Bayes’ Theorem
6. Discrete Probability Distribution 6 hours
Random variables, mean and standard deviation of discrete random variables, mathematical expectation, binomial distribution, Poisson distribution
7. Continuous Probability Distribution 5 hours
Normal distribution and its applications, assessing normality, normal approximation of binomial and Poisson distribution
8. Estimation of Population Parameters 6 hours
Law of large numbers, central limit theorem, statistical confidence, confidence intervals, confidence for means and populations
9. Hypothesis Testing 8 hours
Testing of significance, p-value approach to hypothesis testing, connection between confidence intervals and hypothesis testing, comparing two means (two sample z and t- test procedures), comparing two proportions, power.
Text Books:
1. Levin, Richard I. And David S. Rubin: Statistics for Management, Prentice-Hall of India
2. Berenson, Mark L. and David M. Levine: Business Statistics: Concepts and Applications, Prentice-Hall, Inc
Business Communication_syllabus
ENG 103.3 (Credit hours 3)
Business Communication
BBA, Second Year, Third Semester
Course Objectives:
This course aims to impart to students the knowledge of effective written and oral communication skills for handling business operations.
Course Contents:
1. Communication in Workplace 5 hours
The role of communication in business, business communication models, perception and reality,
communication malfunctions
2. Fundamentals Business Writing 5 hours
Adaptation and selection of words, construction of clear sentences and paragraphs, writing for effect
3. Quality of Effective Correspondence 6 hours
Objectives of business letter, primary goal, conversational style, you-viewpoint, positive language, courtesy, emphasis by position and sentence structure, coherence in letter, problems of cultural difference, ethics and public relations writing
4. Business Correspondence 10 hours
Direct inquiry, indirect situations, persuasive requests and collections, sales and applications, memorandums
5.Business Report Writing 6 hours
Basic of report writing and readability management, report structures, graphics and visual aspects of report writing
6. Public Speaking and Oral Reporting 5 hours
Making formal speeches: Selection of topic, presentation method, audience analysis, appearance and bodily action, use of voice and visual aids, Oral reporting: definition, differences between oral and written reports, planning the oral report, problems for speeches and oral reports
7. Additional Oral Communication Activities 5 hours
Conducting and participating in meetings, using the telephone, interview, listening
8. Nonverbal Communication 3 hours
Definition, classification of nonverbal communication
9. Selected Topics 3 hours
Technology-enabled communication, tools for presentation, cross-cultural communication
Reference Books
Lesikar, Raymond V. and John D. Pettit Jr.: Business Communication: Theory and Practice, Irwin Inc: India.
Lesikar, Raymond V., John D. Pettit Jr. and Marie E. Flatley: Business Communication, Irwin:
Business Communication
BBA, Second Year, Third Semester
Course Objectives:
This course aims to impart to students the knowledge of effective written and oral communication skills for handling business operations.
Course Contents:
1. Communication in Workplace 5 hours
The role of communication in business, business communication models, perception and reality,
communication malfunctions
2. Fundamentals Business Writing 5 hours
Adaptation and selection of words, construction of clear sentences and paragraphs, writing for effect
3. Quality of Effective Correspondence 6 hours
Objectives of business letter, primary goal, conversational style, you-viewpoint, positive language, courtesy, emphasis by position and sentence structure, coherence in letter, problems of cultural difference, ethics and public relations writing
4. Business Correspondence 10 hours
Direct inquiry, indirect situations, persuasive requests and collections, sales and applications, memorandums
5.Business Report Writing 6 hours
Basic of report writing and readability management, report structures, graphics and visual aspects of report writing
6. Public Speaking and Oral Reporting 5 hours
Making formal speeches: Selection of topic, presentation method, audience analysis, appearance and bodily action, use of voice and visual aids, Oral reporting: definition, differences between oral and written reports, planning the oral report, problems for speeches and oral reports
7. Additional Oral Communication Activities 5 hours
Conducting and participating in meetings, using the telephone, interview, listening
8. Nonverbal Communication 3 hours
Definition, classification of nonverbal communication
9. Selected Topics 3 hours
Technology-enabled communication, tools for presentation, cross-cultural communication
Reference Books
Lesikar, Raymond V. and John D. Pettit Jr.: Business Communication: Theory and Practice, Irwin Inc: India.
Lesikar, Raymond V., John D. Pettit Jr. and Marie E. Flatley: Business Communication, Irwin:
