Business Communication_syllabus

ENG 103.3 (Credit hours 3)

Business Communication
BBA, Second Year, Third Semester

Course Objectives:
This course aims to impart to students the knowledge of effective written and oral communication skills for handling business operations.

Course Contents:
1. Communication in Workplace 5 hours
The role of communication in business, business communication models, perception and reality,
communication malfunctions

2. Fundamentals Business Writing 5 hours
Adaptation and selection of words, construction of clear sentences and paragraphs, writing for effect

3. Quality of Effective Correspondence 6 hours
Objectives of business letter, primary goal, conversational style, you-viewpoint, positive language, courtesy, emphasis by position and sentence structure, coherence in letter, problems of cultural difference, ethics and public relations writing

4. Business Correspondence 10 hours
Direct inquiry, indirect situations, persuasive requests and collections, sales and applications, memorandums

5.Business Report Writing 6 hours
Basic of report writing and readability management, report structures, graphics and visual aspects of report writing

6. Public Speaking and Oral Reporting 5 hours
Making formal speeches: Selection of topic, presentation method, audience analysis, appearance and bodily action, use of voice and visual aids, Oral reporting: definition, differences between oral and written reports, planning the oral report, problems for speeches and oral reports

7. Additional Oral Communication Activities 5 hours
Conducting and participating in meetings, using the telephone, interview, listening

8. Nonverbal Communication 3 hours
Definition, classification of nonverbal communication

9. Selected Topics 3 hours
Technology-enabled communication, tools for presentation, cross-cultural communication


Reference Books
Lesikar, Raymond V. and John D. Pettit Jr.: Business Communication: Theory and Practice, Irwin Inc: India.
Lesikar, Raymond V., John D. Pettit Jr. and Marie E. Flatley: Business Communication, Irwin: