IMP Notice !

SMART presentation will b held on 1st week of April (not fixed yet, probably wednesday or thursday).

Mis asgmnt 3 'N' 4

source: http://www.visionapexcollege.blogspot.com 
 3. Explain

a. Word Processing (MS word etc)

b. Desktop Publishing (Pagemaker etc)

c. Electronic spreadsheet (MS excell etc)

d. Graphics Presentation (MS Powerpoint etc)

e. Web browsers

f. Email and Straight messaging

4. Explain

a. Wireless LANs

• Spread spectrum
• wi-fi (wireless fidelity), infrared, bluetooth etc.

b. Wireless Web

• uses web-enabled information appliances
• very thin clients

Group / Presentation Date division for Marketing Case studies !

/source: http://www.visionapexcollege.blogspot.com

click here for ur topics/case studies

Presentation Date
 

A : March 30
1. Bishu Lama
2. Priya Rauniyar
3. Smrity Bista
4. Nikita Tekriwal
5. Anup Shakya


B : April 1
1. Arunima Shrestha
2. Biraja Gautam
3. Soniya Agrawal
4. Sudeshna Timsina


C : April 4
1. Ashma Khanal
2. Kritika Acharya
3. Shrija Tripathi
4. Nisha Dahal


D : April 6
1. Amish Sharma
2. Sanjiv Paudyal
3. Makendra B. Shahi
4. Ravi Shakya


E : April 8
1. Kiran Shrestha
2. Barun Singh Basnet
3. Kalden P. Lama
4. Dilip Thapa


F : April 11
1. Mrinal Neogy
2. Mukesh Baitha
3. bibush Shakya
4. Kaushal SARIA


G : April 13
1. Kishwor Bartaula
2. Asmit Bikram Pant
3. Saugat Guragain
4. Sushant Bhandari


H : April 15
1. Niraj Bhatta
2. Pravesh Dhungana
3. Shashikant Mandal
4. Sunil K. Giri

Marketing Case Studies

source: http://www.visionapexcollege.blogspot.com 

Click here for Group Division List

Group A :

Montgomery Ward: The Rise and fall of an American Retailing Icon

On December 28, 2000, some 3,700 people learned they no longer had jobs when their employer, Montgomery Ward, announced it was filing for bankruptcy. This news came as a complete shock because the 128-year-old company had recently emerged from Chapter 11 bankruptcy proceedings and as implementing new strategies to restore its reputation. Indeed the venerable company had essentially originated the concept of mail order shopping in the United States (Montgomery Ward had been publishing a general merchandise catalog for 14 years when its rival, Sears, Roebuck, was founded in 1886). The oldest privately held department store chain in the United States, Montgomery Ward had already updated one fifth of its stores and rung up sales of $ 3.2 billion in 1999. However, according to CEO and chairman Roger Goddu, “Overall the weak holiday sales and a very difficult retail environment simply did not permit us to complete the turnaround that might have been possible in an otherwise thriving economy. Sadly, today’s action is unavoidable.” After announcement, the company began the difficult process of shutting 250 stores and 10 distribution centers. To understand how such a respected company failed requires examining more than a century of retailing history. 

In 1872, Aaron Montgomery Ward was a 28- year- old traveling salesman for a St. Louis dry goods company. Ward had a dream: a business in which customers from across the country sent their hard earned money to him in exchange for goods he advertised in a catalog. Although many people thought Ward’s idea was foolish, Ward was confident he could prosper by simply keeping his promises to customers. He also knew the rapid growth of railroad lines across the country would help him market goods at affordable prices deliver them promptly. This confidence sustained him through the loss of his first batch of goods n the Great Chicago Fire, his two partners quitting, and skepticism from the press.

Working in a room above a stable, Ward sent out his first one page catalog and hired a youngster to help him fill the orders that he knew would come flowing in. Ward promptly answered all customer questions, and by 1875 he began to promote his company with the motto “Satisfaction Guaranteed or Your Money Back,” a truly novel concept in the burgeoning nineteenth- century American retail industry, By 1878, the company achieved $300,000 in sales; by 1887, it realized $ 1 million.

The catalog grew to 500 pages by the turn of the nineteenth century, and more than 1 million customer pores over its pages. Knowing they could count on the company’s money back guarantee. The catalog served as a store without walls or boundaries, stocking just about everything imaginable (except for wives, despite repeated customer requests). Ward’s catalog allowed rural Americans, barred by segregation policies from trying on clothes in stores, quickly became loyal customers. To handle all the orders, Ward built the biggest skyscraper west of New York City on Chicago’s Michigan Avenue in 1899. Aaron Ward retired in 1901 and devoted the rest of his life to philanthropic and environmental endeavors.

Of course, other businesses quickly caught on to Montgomery Ward’s success and opened their own mail order business and, eventually, stores where people could see and try out the goods advertised in catalogs. In the face of this growing competition, Montgomery Ward opened its first stores in the 1920’s. To further distinguish Ward’s from Sears and other general merchandise rivals, executives decided in 1939 to give a coloring book as a Christmas sales promotion. They asked a company copywriter, R. L. May, to create a story to accompany the coloring book. After visiting the Lincoln Park Zoo and consulting his 4-year-old daughter, May wrote a tale about a reindeer with an unusual deformity. Montgomery Ward gave away 2.4 million copies of the coloring book that year, and Rudolph the Red- Nosed- Reindeer became a perennial Christmas favorite of children everywhere.

Based on the precedent established by its founder, the company also gave some of the profits from its success back to the community. When Aaron Ward ran the company in the late nineteenth century, the sight of sprawling shanties and factories outside his window appalled him. Ward began a life- long crusade t keep Chicago’s lakefront open to the public, using his money and power to fight would- be developers of the land. He even sent out company employees to pick up trash along the shore of what eventually became Grant Park. When Ward died in 1913, he left millions of dollars to build what is now the Field Museum of Natural History. Ward money also helped to endow the medical and dental schools at Northwestern University.

For the first half of the twentieth century, Montgomery Ward prospered, ultimately building nine mail- order warehouses to service customer orders. After the Second World War, however, the company seemed to loose its edge. Savvy competitors were quick to open large stores along the nation’s new interstate highway system, but Montgomery Ward failed to follow suit. After several years of floundering, Mobile Corporation acquired the company in 1976, but

1st Terminal Exam Routine

source: http://www.visionapexcollege.blogspot.com 

 Time: 10am

March 9: Nep. Bus. Env.

          10: MIS

          11: OB

          13: Finance 2

          14: Marketing 

Aal da best ! 

Notice !

source: http://www.visionapexcollege.blogspot.com 

 Tomorrow (March 7) is holiday. So enjoy !