Level: Bachelor
|
Semester - Fall
|
Year : 2010
|
Program: BBA
|
Full Marks: 100
|
|
Course: Marketing Communication
|
Time : 3hrs.
|
|
Candidates are required to
give their answers in their own words as far as practicable.
|
||||
The figures in
the margin indicate full marks.
|
||||
Attempt all the questions. |
||||
1.
|
Define
Marketing communication. Explain the hierarchy of communication effects.
|
10
|
||
2.
|
Explain McGuire’s Information
processing model.
|
10
|
||
3.
|
What is miscommunication? Describe
elements of communication mix.
|
10
|
||
4.
|
Define term print media and digital media advertising. Explain in
detail stages in producing TV advertisement.
|
15
|
||
5.
|
Explain the
merit and demerits of print Media advertising.
OR
Why animation
is popular among children? Give two examples of animation based
advertisements?
|
5
|
||
6.
|
Explain the
concept and methods of public relation and describe the hierarchy of
organizational needs.
|
10
|
||
7.
|
What is internal and international public
relation? Explain the role of staff and public in public relation.
|
10
|
||
8.
|
Define sales
promotion. Explain the types of sales promotion.
|
10
|
||
9.
|
If as an event manager you are requested to
plan Business exhibition, how will you plan and manage your exhibition
stand?
|
10
|
||
10
|
Write
Short Notes: (any five)
1)
Database and direct marketing
2)
Joint promotion (give example)
3)
Word of mouth PR
4)
Outdoor advertising
5)
Corporate identity
6) Radio advertising
|
10
|
||
Level: Bachelor
|
Semester - Fall
|
Year : 2010
|
Program: BBA
|
Full Marks: 100
|
|
Course: Marketing Communication
|
Time : 3hrs.
|
|
Candidates are required to
give their answers in their own words as far as practicable.
|
||||
The figures in
the margin indicate full marks.
|
||||
Attempt all the questions. |
||||
1.
|
Define
Marketing communication. Explain the hierarchy of communication effects.
|
10
|
||
2.
|
Explain McGuire’s Information
processing model.
|
10
|
||
3.
|
What is miscommunication? Describe
elements of communication mix.
|
10
|
||
4.
|
Define term print media and digital media advertising. Explain in
detail stages in producing TV advertisement.
|
15
|
||
5.
|
Explain the
merit and demerits of print Media advertising.
OR
Why animation
is popular among children? Give two examples of animation based
advertisements?
|
5
|
||
6.
|
Explain the
concept and methods of public relation and describe the hierarchy of
organizational needs.
|
10
|
||
7.
|
What is internal and international public
relation? Explain the role of staff and public in public relation.
|
10
|
||
8.
|
Define sales
promotion. Explain the types of sales promotion.
|
10
|
||
9.
|
If as an event manager you are requested to
plan Business exhibition, how will you plan and manage your exhibition
stand?
|
10
|
||
10
|
Write
Short Notes: (any five)
1)
Database and direct marketing
2)
Joint promotion (give example)
3)
Word of mouth PR
4)
Outdoor advertising
5)
Corporate identity
6) Radio advertising
|
10
|
||
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